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How BAKER HOUSE cakes create a festive atmosphere and build audience loyalty.
In the structure of the Russian FMCG market, confectionery products will rank third in terms of sales volume in 2026, after the dairy and meat categories. According to open data, their share is approximately 7.5%, according to NielsenIQ in one of the industry surveys. Confectionery products account for about 9% of spending in the consumer basket and are among the top 5 important FMCG categories.
[read more]How BAKER HOUSE cakes create a festive atmosphere and build audience loyalty.
In the structure of the Russian FMCG market, confectionery products will rank third in terms of sales volume in 2026, after the dairy and meat categories. According to open data, their share is approximately 7.5%, according to NielsenIQ in one of the industry surveys. Confectionery products account for about 9% of spending in the consumer basket and are among the top 5 important FMCG categories.
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