News
2015-02-04CATALANA PIES BAKER HOUSE CHANGED THE PACKAGING
This year Ramenskiy konditerskiy kombinat restyled Catalana pies BAKER HOUSE (BH).Upgraded packaging made in the style of the brand BAKER HOUSE and became more comfortable and functional for consumers and trade partners.
New original packaging design not only perfectly captures the bright taste of the pie, but also fully reflects the character of the brand BAKER HOUSE, favorably, emphasizing the individuality of product and successfully building a line from competitors.
Changes have taken place in the design of the packaging box: her cap now has improved shape and provided with special ribs — all this provides favorable conditions for transportation and storage of the product. An additional convenience for the user is improved lock, which securely locks the bottom of the package and at the same time easy to open.
"Catalana pies BAKER HOUSE - product, which is long-established in the confectionery market. Design changes dictated by market demands and the needs of our customers: the packaging looks more premium and modern, — says commercial director of Ramenskiy konditerskiy kombinat Daria Malenkova. — As shown by the first results of consumer tests, Catalana pies in new design far superior competitors for priority of choice. We are confident that our customers will appreciate the benefits of the updated package".
The reason for the restyling was to bring the line with the new visual brand strategy BAKER HOUSE designed in 2014 KIAN branding agency. An interesting feature of the visual concept is easily adaptable to each particular product area of taste, which is combined with the logo of the brand "BH". Delicious pies image, made in the style of art food photography, reveal the beauty of confectionery products, creating atmosphere and mood in European bakeries.
Due to its universality, developed the visual concept for the brand BAKER HOUSE is easily adaptable to different formats and types of packaging that allows you to make brand management in the conditions of permanent extension of range is easy and effective. In the framework of the approved strategy have produced such products BAKER HOUSE as tartlets, Italian bread sticks and desserts, sponge cakes, and soon will feature the entire range of the brand BH.
